It consists of a set of qualitative techniques and tools that are activated according to internal information needs. In ANAIMAS, we suggest the ideal methodology that is required to explore the insights that are feasible. It is ideal for ad hoc studies or for traditional exploration methodologies.
Traditionally proven qualitative techniques are available:
- Focus Group
- Ethnographies
- Triads
- In-depth Interviews
Our Customer Obsession service consists of consumption-centric research methodologies. Or in other words; directed by the client, for the client, and oriented towards understanding their needs quickly.
NEW PRODUCT DEVELOPMENT :
- Consumption Behavior Studies
- New Services/Products Concept Test
- Studies by KBF´s – Drivers/Factors
EXPERIENCE / MARKET
- Customer Journey
- EPI Studies
- Segment/Channel/Product Satisfaction Studies
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